The Power of Social-First Campaigns Explore how social-first strategies can elevate campaign performance. Discover techniques, trend insights, and case studies that highlight the potential of prioritising social media in your marketing mix. 1TUANNI MARSHALL 2 Context 1. THE IMPORTANCE OF SOCIAL MEDIA FOR BRANDS of internet users use social media to find products to buy26% of consumers think brands need to be more relatable56% ¹Statista Active users per platform/in million ¹Hootsuite’s 2024 Social Trends SWISS LEADERSHIP FORUM• 16% was the jump of tiktok use for brands between 2022 and 2023 3 What's a social first creative? 2. SOCIAL-FIRST CREATIVES An asset that speaks directly to your audience, explores the natively performance of each social channel and makes the most of storytelling and different formats in order to achieve a goal Everything posted on social media needs an objective, a goal, a "because". First impressions are everything and we only have 3-5 seconds to make it! Different channels have different objectives and audiences: always use a format which is native to the specific platform audience platform & format messaging & cta Social-first creative SWISS LEADERSHIP FORUM• 4 Recipe book or luck? or both 3. SOCIAL RESULTS Let's demystify the rule book of how to get a video go viral - is that going to get you followers/engagement or is it just vanity metrics? Virality doesn't mean success 🫂How to make people be engaged? - Cadence - Relatability (people want to feel understood) - Tell your story through people, don't do it in a sale-sy/ad-y way - Sharable (bring curiosities, interesting facts, express that in your tone of voice) - Show that you care > loyalty program/rewards - Be authentic - Be aware, use the power of community management - Be present - Don't sell products, sell experiences - Innovation and creativity are key - And of course… - TEST, TEST, TEST SWISS LEADERSHIP FORUM• 5 Making the most of the TikTok algorithm 4. ALGORITHMS Hashtags on Tiktok (add the brand world etc here) Brand Brand world Tertiary Hashtags The algorithm decides what’s going to appear on users “for you” page. Here are some tips to make the most of this system: 1⃣Find your niche and post for YOUR audience 2⃣Use trends in your advantage 3⃣Make the most of keywords in your hashtags & description 4⃣Interact with your users, help your engagement metrics SWISS LEADERSHIP FORUM• 6 Trend insights - content creators, influencers and brands How to make the most of trends on social media 👇 What are your direct and indirect competitors doing on social media? What's your audience watching on social media? What are they looking up on google? Focus and make the most of UGC content. Not all brands need to be 100% active on social media, but they need to incentivise their customers to do marketing for them (a.k.a user generated content). In marketing campaigns, 30% of video performance on Meta ads is from elements such as time, landing page selection, duration, the other 70% is the creative and copy quality. 5. JUMPING ON TRENDS SWISS LEADERSHIP FORUM• 7 Case studies What humanised, staff-focused content can create: 🫂Relatable content ↗ Shareable 👑 Genuine & Authentic How are brands doing it? 👇 6. CASE STUDIES SWISS LEADERSHIP FORUM• 8 Now it’s your turn 7. HOW TO What to do? Step 1 Set your objective Step 2 Set your target audience Step 3 Choose the platform, format and messaging Step 4 Create a social-first asset Step 5 Use data in your advantage! Be data-driven SWISS LEADERSHIP FORUM• Thank you! Let’s chat ☕ Tuanni Marshall tuanni_227@hotmail.com +44 7502299745 LinkedIn 9